Google Business Profile Manager: log in and edit

To log in to your Google Business Profile, sign in to the Google Account that owns the profile, then search for your business name on Google or open Google Maps. If the profile is verified and tied to that account, you will see options to edit it, read reviews and add photos. For many owners the old “dashboard” is no longer the main place to work: Google says a single profile can be managed on Search and Maps, and keeps Business Profile Manager for people who run several locations at once.

If you cannot see your profile, the usual cause is signing in with the wrong Google Account. This guide shows how to find the right one, edit your details, give a colleague or agency access without sharing your password, and request ownership if a former employee or web designer set the profile up and left. About 210 people a month in Kenya search for “google business profile login” (Rank.ke keyword data, October 2026).

For the bigger picture, read our complete guide to Google Business Profile in Kenya.

Where the old dashboard went

Google My Business was renamed Google Business Profile, and the way you manage it has moved. Google’s help says:

• If you have a verified Business Profile, you can make changes to it on Google Maps and Google Search.
• For larger businesses with many locations, there is a tool called Business Profile Manager for managing profiles in bulk.
• The old Google My Business phone app has been replaced by managing the profile in the Google Maps app.

So there are three places to work, and you rarely need all three:

If you have one shop, a clinic or a salon, Search and Maps are usually enough. Menu names move around, so follow the labels you see rather than the exact words in this post.

You will also see people still say “Google My Business login” (about 3,600 searches a month in Kenya for “google my business”). Same product, older name.

Log in and find your profile

Before you start, work out which Google Account owns the profile. Many Kenyan businesses have two or three: the owner’s Gmail, the company email on Google Workspace, and a personal address used by whoever first set it up. Try the likely ones in order.

1. On your computer or phone, open Google and sign in to the account you think owns the profile. Check your profile picture at the top right to confirm which one you are using.
2. Search for your business by name, adding the town if there are similar names, such as “Karibu Dental Clinic Kisumu”.
3. If you own or manage the profile, you should see management options near the top of the results.
4. If you do not see it, switch to another account and search again.
5. Still nothing? Open Google Maps, search for your business and check whether the listing says “Claim this business”. That means no one has claimed it, or you are using the wrong account.

You should now see your profile with tools to edit it. If the profile is new and unverified, you need to finish verification first. Google lists the options on its verification help page (opens in a new tab): video, phone, text, email or postcard. It decides which ones you see.

The Maps app

On an Android phone, open Google Maps while signed in to the right account, search for your business, and look for the option to manage your profile. Google says the old Google My Business app is no longer available, so this is the phone route.

Edit from Google Search or Maps

Once you can see your profile, the main edits are:

1. Open the profile and choose Edit profile.
2. Pick the section: business information, hours, contact details or services.
3. Change what you need and save.
4. Check the profile again as a customer would, using a private browser window.

Google says to keep hours, address, category and attributes accurate and complete. To change your categories, choose Edit profile, then Business information, then Business category. Google may ask you to verify again if you change the category. Do not change your name, address or category while you are waiting for a postcard code, because that makes the code invalid.

Your name must match your signboard, and a P.O. Box is not an acceptable address. If you are unsure, read Google’s guidelines (opens in a new tab).

To reply to reviews, open Read reviews, choose the reply icon next to a review, write your answer and send. You must be verified to reply. Google checks the reply first, usually within about 10 minutes. Our post on getting more Google reviews in Kenya covers what to write.

Add a manager without sharing your password

Never give anyone your Google password. Add them as a manager or owner instead. Then they use their own login, you can see who has access, and you can remove them later.

Google’s help gives these steps on a computer:

1. Go to business.google.com and sign in.
2. Choose More, then Business Profile settings, then People and access.
3. Choose Add, and enter the person’s email address.
4. Under Access, pick Owner or Manager.
5. Choose Invite. The person accepts from the email.

What the roles mean:

• An owner has full control, including adding and removing people and deleting the profile. A profile can have several owners but only one primary owner.
• A manager can do nearly everything, but cannot add or remove users or remove the profile.

Two limits to know. Each person needs their own Google Account, and a Google Group cannot be added. And for 7 days after someone becomes an owner or manager, they cannot delete the profile, remove other people or transfer primary ownership, which protects you if an invitation goes to the wrong person.

For a marketing agency or a freelancer, invite them as a manager, not an owner. Keep at least two owners from your own business, so that one person’s lost phone does not lock you out. Google’s own page on adding and removing managers (opens in a new tab) has the details.

A good rule for any Kenyan company: the director’s own Google Account should be the primary owner, not the web designer’s.

Lost access? Request ownership

This is the common Kenyan problem. The profile was set up years ago by a web designer, a cousin or an employee who has left. It is verified, so you cannot simply claim it. You need to request ownership.

1. Go to business.google.com/add.
2. Enter your business name and address.
3. Pick your business from the list. If you see “Someone else may manage this Business Profile”, you are in the right place.
4. Choose Request Access, fill in the form and submit it.

Google then emails you a confirmation and emails the current owner, who has 3 days to respond. If they approve, you get access. If they deny, you can still suggest edits, and you may be able to appeal. If nobody responds after 3 days, you may be able to claim the profile, using the link in the confirmation email or the Claim or Verify button in your profile, although Google says this is not always available.

Before you go to Google, try the quicker route: phone the person who set it up and ask them to add you as an owner (People and access, Add). It takes one minute if they will answer.

If your business has no storefront (a service-area business), Google’s page says to contact Google support and choose “Transfer ownership of listing” as the issue. The details are on Google’s request ownership page (opens in a new tab).

If the request goes nowhere, check that you picked the right listing and that the name and address you entered match it. If you find two listings for the same business, you are looking at a duplicate.

Check your profile against competitors

Logging in and fixing your own page is half the job. The other half is seeing what the businesses above you have done. Once you can edit your profile, compare it with the top three results for your trade in your town: categories, photo count, reviews, recent replies, services listed.

Rank.ke’s Local page does this. Pick your town from 24 Kenyan towns, type the search your customers type, and Rank.ke lists who Google Maps shows. Open any business to read its profile and its reviews. Each button shows its credit cost before you press it.

Check your brand on Rank.ke (opens in a new tab) to see who Maps shows for your trade, in your town. The Free plan includes a monthly allowance of credits, explained on the pricing page. If you have not added the business to Maps yet, our guide on how to add your business to Google Maps in Kenya comes first.

Two-minute checklist

1. Write down which Google Account owns the profile.
2. Confirm a second person from your business is an owner.
3. Remove anyone who no longer works with you.
4. Search your business as a customer and check name, phone and hours.

Do step one now: open Google, search your business name and see which account shows the edit options.